Colgate-Palmolive Company
25/01/2021

Colgate Vedshakti collaborates with Padma Shri awardee sand artist Sudarsan Pattnaik to highlight the link between Oral Health and Overall well-being

The sand art installation is a part of Colgate’s "Mooh swachh toh aap healthy" (A clean mouth, for a healthy you) campaign for its premium Ayurvedic toothpaste Colgate Vedshakti

MUMBAI, January 25, 2021: Colgate-Palmolive (India) Limited, the market leader in Oral Care in the country, has collaborated with Padma Shri awardee and internationally acclaimed sand artist from Odisha, Sudarsan Pattnaik, to create a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha.

Padma Shri awardee and internationally acclaimed sand artist from Odisha, Sudarsan Pattnaik

Sculpted with the message ‘Mooh swachh toh aap healthy’ and with a vivid depiction of how the mouth is the entry point for germs, the sand art aims to increase awareness about optimal oral care while beautifully capturing the important message of oral health for overall health. The installation is a part of Colgate’s relentless efforts in driving oral health education and highlighting its impact on overall health with its Ayurvedic offering — Colgate Vedshakti.

From its inception in 2020, Colgate’s ‘Mooh swachh toh aap healthy’ campaign is aimed at educating people about how germs in the mouth can affect overall health.

Speaking about the partnership, Mr. Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited said, "We are thrilled to collaborate with Mr. Sudarshan Pattnaik, who’s brought to life the critical message of how oral health is closely connected to your overall health through this gorgeous sand art. Hope many people get a chance to see his fantastic work and let’s remember the Vedshakti message “A clean mouth is critical for a healthy you”.

About Colgate-Palmolive (India) Limited: Colgate-Palmolive (India) Limited is the market leader in Oral Care in the country. The company manufactures and markets toothpastes, toothpowder, toothbrushes and mouthwashes under the ‘Colgate’ brand, and a specialized range of personal care products under the ‘Palmolive’ brand. Colgate has been ranked as India’s #1 Most Trusted Oral Care Brand for the ninth consecutive year, from 2011 to 2019, by The Economic Times - Brand Equity - Most Trusted Brands Survey, conducted by Nielsen. Colgate has also been ranked as the Most Trusted Oral Hygiene Brand by TRA’s Brand Trust India Study Report for the ninth consecutive year, from 2011 to 2019. For more information about Colgate’s business and products, visit: www.colgatepalmolive.co.in